No one wants to look at a website that is boring, dull or void of something interesting to watch. Aside from renting a movie camera and filming, what can you do about that?
Is There Such A Thing As Free Stock Footage?
Yes free stock footage is out there but you have to be exceedingly careful. Eventually you may run into a copyright issue, and who needs that? You’ll want to make sure that you’re dealing with royalty free or rights managed footage so that you know you’ve legally paid for what you’ll be using.
Saving Money And Time
Building your own web site is difficult enough and pricey enough without adding extra cost or time consuming filming. By purchasing royalty free footage you can save money and time. On the other hand if you spend more on rights managed footage for your website you will most likely end up paying more, and for every second; but the quality and choice is usually far improved over royalty free.
The key to web popularity may be content but don’t forget that accessibility is of the utmost importance. If your website cannot be accessed by something such as, let’s say, a smart phone—you’re in big trouble.
